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Sunday, 27 June 2010

use classified ads to boost your business

One time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.
Free online classifieds websites generally are of two kinds - some have an option for upgrading your free classified ad to a paid one and for others it is completely free. Completely free online classifieds ads websites find revenue by attracting advertisers who like to include text links or banners pointing to their websites.
Either way, one can get online classifieds ad placing for free. Good free classifieds ads websites have some moderation to filter the ads that appear in the website. This is to avoid such items like illegal to trade items from showing up in the classifieds ads listings.
The completely free for all, no moderation websites offer little value to either visitors or advertisers as the whole site will be spawned with thousands of advertisements that have no real value to the visitors.
Businesses looking to build their business with online free classified ads should take necessary care to avoid such websites that are open for all and no moderation. The only thing will be lose of time.
Online classifieds ads free websites that offer to place free classified ads should have human filtering system. Sites that don't maintain its integrity this way will not easily be recognized as good websites, even though they offer the service free of cost.
Online classifieds ads websites that allow you to place classifieds ads do collect your email address and use the email address to sell you products, software and other schemes for advertising your products.
This is actually a downside of free classifieds ads websites. They first attract you with a genuine offer by giving you an option to post your classified ads for free. Then they will also send you emails, telling you about further great opportunities to post your ad for a fee.
Many people who actually use free classifieds ads websites signup for a new @yahoo.com or @gmail.com account for the sole purpose of managing free classifieds ads accounts.
You can get maximum mileage out of your free online classifieds ads if you apply the basics of classifieds ads writing. Think what your prospective customers will be looking for while they read classifieds ads put by you. Draft your free classifieds ads in such a way to appeal to that requirement.
In simpler words, imagine yourself as a buyer of that specific product and imagine you are looking for that product. What product description will attract you the most? Which product description will be believable to you? And what ads will be able to sell you the product. Make sure to apply the answers of those questions in your ad.
Also use different variations of same ad and see which ones perform well and which ones are bad. Take a note of the ads that perform well. Never stop testing new ads. You are always improving your ad quality and increasing the number of sales you make
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Monday, 21 June 2010

free advertising

Who else would be interested in getting free advertising on Google? No, this does not involve Google AdWords, nor is this some sort of scam. It is called Google's Local Business Center and you can find out more about how to use this to your advantage.
As a small business or a website that really only targets a small local market, you may often question why you need to pay for Google AdWords or use search engine optimisation on your website to make sure you rank on the first page of Google, when really you only want the people in your local area to find your business.
Well, Google Local Business Center allows you to do just that. You can create an account with Google by visiting their website : google.com/local/add.
Once you are logged in, you can start to entering the details of where you business is located, what your contact details are and also define the map location of your business using Google Maps. What you wanting to do is make sure your office location is defined, because this is how Google will determine when it will display your business advert.
The most important part of setting this up, is to define the categories that you want you advert to display on. This is somewhat related to keywords someone might type in to Google to find the products or services your business offers. Google has preset categories that you can use. Simply start typing a keyword that relates to your business.
For example, if you are a physiotherapist, then you might select the category "Physical Therapist", which will appear as soon as you start typing in "physio" into the Category section. You can select multiple categories (up to 5 in total). What this means, is that if you have set your suburb location to "Suburb A" for example, and someone types in "physiotherapist suburb a" into Google, then your listing you have created will appear.
Depending on how competitive the particular suburb you are targeting is, your advert may not appear on the first page of local business results. That is why it is generally better to target smaller suburbs or your local area. So setting Sydney as your suburb location would mean that you would have a lot of other businesses or websites advertising.
Once you adverts are setup, you will be asked to verify that you are in fact the correct business owner that should be submitting this advertisement. After that, your adverts will start to appear. You can test it yourself by opening a seperate browser window with Google and typing in your business keyword and the location.
Remember, to promote your website, but if you don't have a website just yet, this system will work just as well for you. Now, just to be clear, your advert will only appear when the keywords relating to your selected category and the suburb you nominated are typed in together on Google, otherwise your advert won't appear. For a more advanced keyword advertising, you will need Google AdWords.
So there you have it - advertising that doesn't cost you a cent, and could potentially yield so many more hits to your website or calls to your business. And the best part, is that they will all be in your local area, which means local customers or clients. And you could possibly have 1st Google page ranking, and it hasn't cost you or your business a cent.
HOT Tip: If you are able to offer discounts or special offers to differentiate your business, then you can set these discounts up using the coupon tab in the Google Business Center. These coupons people can obtain when they click on your advert from Google and print off and bring in to your business. This can be a great way to measure the success of this advertising.
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Wednesday, 16 June 2010

free ads

How much are you willing to pay for advertising? What would it be worth to you to get advertising open to billions of people worldwide? Let's cut out the sales pitch because you know all about that. Do you know how to get free advertising online? In fact, do you know how to get the right kind of advertising offline - and free of charge?
Probably not, but I do. So the question now is how much are you prepared to pay me to find out? When I look at the keyword analysis of people seeking free advertising, there are from 10,000 - 50,000 searches on Google looking for information on how to get free advertising every month. That's right - up to 50,000 every month. In fact 250,000 every month are looking for 'free advertising' without any qualification.
Guess what! The answer is right at your fingertips. No matter what you want to advertise, and no matter how difficult you have found to advertise your product or service in the past, it is easy to advertise online what you have to offer without paying a single cent for the advert.
So what's the secret? There is no secret. I have been advertising it for free for many years, yet even I have been making the mistake that 99.99% (a guestimate!) of those that advertise their products make. That mistake is to assume that the people that matter will see your advert. Note the 'that matter' part.
Do you like cats? There's no point in you trying to sell cat baskets to internet marketing gurus or young girls looking for how to choose the best cat for them. The latter example is easier to sell your cat baskets to than the former, but it's only a matter of degree. You still have to persuade them they need a cat basket. You can sell bait to an angler, but you still have to persuade them they need YOUR bait, or the kind of bait you are selling.
The best way of using free advertising is to use it sell something that has already been sold. At least, the idea has been sold, and all the prospective buyer needs is a nudge. To do that you have to be like that prospective buyer - I don't like the word 'prospect' - it sounds too commercial! My future customers know what they need; they just don't realize it yet. So what's the secret?
Don't click away when I tell you, because many might just do that. Like many online secrets, it is no secret all. It is by using a technique that you all have likely heard about (although that doesn't mean it doesn't work), just that you have been taught badly.
I don't work full time at internet marketing. I am an industrial chemist and part of my job is to train people how to manufacture our product (hot stamping foil - look it up!).
I do that pretty well because I can put myself in their place. I had to learn sometime, and they don't teach my product in college. I learned from my first manager, and like to think that I can pass my knowledge on to others fairly easily. Learning how to make money online is a bit like that, and so is learning how to advertise for free. Free advertising is a skill, and it is easy to get.
Here are some ways:
1. Use posters. If you market health products, whether your product is a health food , supplement, equipment or an eBook or video, then ask your local health center of you can put up a poster. Offer to pay if you get a sale (so it still free until then) if necessary. Ask if you can leave leaflets in the rest rooms, or even make reduced price offers for anybody that joins the club through your affiliate site. There's an idea: Offer to promote the health club for a percentage, and offer your product free if they take it up.
2. Ask your local authority if they have any sites where you can put up a poster advertising your product, and you will also include the local authority services in the same ad.
3. Ask local radio for a free slot: perhaps you can advertise their services on your website in return
4. Write articles.
So there you are: four great ways that you can use to get free advertising.
What's that last one? Write articles?
Sure - that will likely bring you the best return because you can write and publish articles all over the internet advertising your product or service. Look back to the start of this article. How much are you willing to pay for advertising?
It doesn't matter what your answer is. Articles are free for you to write if you know how. The problem is the 'knowing how'. Then learning how to do it. If you learn how to write articles properly, and not just go through the motions, as the vast majority appears to do, then you are on to a winner.
CONCLUSION
Get to know how to do article writing and you cant fail. Do it right and you will make money and everybody will read them. they will believe what you have wrote and you will make money.
WHAT? Let's start again:
Learn how to write articles articulately and comprehensibly and your erudite readers will gain the knowledge that you are so knowledgeable and cognizant of their needs that. . .
WHAT? Let's start again - as an article should be written this time:
Learn how to write articles so as to provide information your reader wants and needs, and that reader will return to you repeatedly. Not only that, but if you show that you understand your niche, then they will also buy from you when you feel the time is right to offer your product.
Write to the reader personally, as if they were the only person you were addressing.
Article marketing is a term that is frequently misused, but the good thing is that it is not difficult to learn, and once you have mastered the principles with a bit of help, you will be able to generate as much free advertising as you want for the rest of your life - irrespective of how your business and products change.
If you are interested in learning how to get free advertising by writing your own articles in a way that they will be read by others, then visit Article Czar for a free writing course, and information how you can learn to write in a way that generates masses of free traffic to your websites.

Sunday, 13 June 2010

google free ads

Google Free Ads is a new program that is taking the internet by storm. And why not - the very thought of getting free ads on Google is enough to send any internet entrepreneur's heart racing. I must admit, that when I first saw the ad my eyes lit up and all I could see was dollar signs. But, there was a real sense of skepticism behind my excitement. Why on earth would Google give me free ads? After all, the majority of Google's gazillion dollar income comes from advertising.
The first impression is that this guy found some kind of loophole in the system - something that we can exploit to get top PPC placements without paying for it. The author, a Dr. Jon Cohen (retired MD), claims to have made more than $314 million by getting over $87 million dollars of free advertising! A pretty (amazingly) bold claim by any standard, but then again, this is internet marketing and some people feed their families by making bold claims.
To add to his bold claim of getting free Google ads with his 'secret' strategy, Dr. Jon claims that he can do the same on other PPC networks like MSN Adcentre, Kanoodle and Yahoo Search Marketing. This was enough to push me over the edge and I just had to see for myself.
So, how does he do it? What is this secret for getting free Google ads? Well, it really is quite ingenious and not all that revolutionary. In fact, it is simply a migration of an age old 'printed media' idea translated to the internet. In simple terms, the way to get free ads from Google is to buy 'adspace' and then sell it for a profit, while you also get to advertise. Let me explain...
Getting the very top positions in PPC is priceless and it is like having a number one placement in a search result, but without the work - you buy your way to the top. Now, these top spots are not cheap and can cost a couple of dollars for a single click. But what if you were willing to spend the money and buy the top spots, get the clicks and then sell advertising space on the pages that get the clicks?
In traditional printed media some companies did exactly that - and they are still doing it and making a fortune. What these companies would do is to buy full pages (for advertising) and negotiate a good price with the magazine for buying x amount of pages for x amount of years or months. This ensures the advertising income for the magazine and they are most often willing to cut a good deal. The advertising company will then go out and sell advertising space on these pages that they bought from the magazine.
Translate this to the internet and you've got the Google Free Ads strategy for getting free advertising. Obviously DR. Jon had to do a lot of testing and tweaking to make this work and he actually came up with a mathematical formula for how much you need to pay and sell your ad space for. The real beauty of this Google Free Ads system is that you can even make money from selling the ad space you buy, while advertising your own offers and building an opt-in list.
But, here's where it gets very powerful. Once it works on Google, simply duplicate it on as many PPC networks as you can get your hands on. This is by no means an easy strategy and like almost all the internet marketing programs out there its creator claims for it to be much easier than it actually is. Does it work? I don't know. My instinct tells me that it most certainly can work, but the margins are very small and you do need some cash to start off with. If and when it works it will probably work big time.
Although I am very familiar with the concept in the printed media, I must admit that I am slightly annoyed that I never thought of doing it online myself. I suppose that this is the one program that you have to try for yourself to see if it works. For what it's worth it looks good in theory and you can actually get free Google ads with the strategies in the Google Free Ads program. There is enough flexibility in this strategy to allow you to make multiple sales from a single ad. Even if you pay a lot for it, your returns will exceed it and Dr. Jon Cohen's strategies for making money far exceeds the money you will spend on the ads. If anything, Google Free Ads is a fresh and ingenious take on making money online.
Article by Deon Du Plessis from Sincere-Advice.com
To learn more about free advertising and how you can get thousands of dollars worth of free advertising on virtually any PPC network, visit http://www.sincere-advice.com/free_googleads.htmlfor more information.